Rock band Foo Fighters created a digital street team that sends targeted e-mail blasts to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Street teams-Long a mainstay in the music business, street teams help to promote bands both big and small.American Eagle, among other brands, has also developed an extensive campus ambassador program. Student ambassadors-Red Bull enlisted college students as Red Bull Student Brand Managers to distribute samples, research drinking trends, design on-campus marketing initiatives, and write stories for student newspapers.
0 Comments
Leave a Reply. |